Corporate blogging is a quite an innovative idea, and there is no final word yet whether it would succeed. This controversial marketing tool could be the start of a new sort of advertising scheme, or it might fizzle out in just a matter of months. A lot of companies are searching for ways to take advantage of the blogging trend, and several of these corporations have ascertained that a great way to ride the blogging wave is to maintain a blog on their corporate website. These blogs are often made to appeal to the demographic that the corporation requires tocourt, and the content could have quite a lot to do with the activities of the company, or it can have very little to do with the company itself. Oftentimes, a corporate blog would focus on the types of content likely to draw in the desired surfers, even if that content isn't related to the product or service that the company offers.
A few bloggers think that corporate blogging is a sort of validation for the blogging movement, and indicates that this exciting new medium has quite infiltrated the
mainstream. Other bloggers take into account the type of viral marketing that corporate blogs exercise to be unethical or distasteful. At any rate, watching the evolution of corporate blogs and whether they hold out and proliferate or fail and go away promises to give some interesting insight into today's consumers.