More often than not, visitors that go to a website leave, with very slim chances of returning, especially if there are no good reasons to do so. It is a known fact that people act quite impulsively when on the Internet, such that the last 10 web pages visited have already been forgotten
The reality is that your website visitor may not return to your site again. So, if for example, a thousand visitors visit your website, leave and does not come back again, think about the quantity of possible profit lost, merely because they do not return. A fraction ofthe website visitors could have been converted into customers or buyers.
Some believe that publishing unique content may bring some of the visitors back, but more often than not, unique content is not the answer. The actualsolution, in the long-term lies in converting your visitors into mailing list subscribers.
This should happen before your visitor exits your website. Convert him or her to a subscriber with a simple opt-in to your mailing list. This is done by asking for your visitor’s name and email address entered through an opt-in form.
When the visitor signs up on your mailing list, you will be able to follow up with this subscriber via email. This way, you can get your subscriber to read and your offers or endorsements.
Altogether, you would like to win over as many visitors into subscribers as conceivable and hopefully be rewarded with the potential profit you truly deserve – the legitimate and sensible way.